Last Updated: 10 October 2026
1. Introduction
Welcome to My Feline. This Privacy Policy explains how My Feline, a Trading Division of Kuba & Leia Limited (Company No. 11005503, DUNS No. 223417185), registered at 45 Station Road, Henley on Thames, Oxfordshire, RG9 1AT, United Kingdom ("we", "our", "us") collects, uses, shares, and protects your personal information when you use our mobile application ("App") and related services.
This Privacy Policy applies to all users of the My Feline App in the United Kingdom. By accessing or using our App, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described, you should not use our App.
2. Information We Collect
We collect the following categories of information:
2.1 Personal Information You Provide
When you register for and use the My Feline App, we collect:
- Account Information: Email address, first name, last name, date of birth, and user biography
- Location Information: Your postcode, which you give us so that the Your Area section can show vets, pet shops and other services near you. We use the centre of your postcode area, not your exact address, and we do not use your device's GPS location.
- Contact Details: Information about your veterinarian (name, phone number, email, website), cat sitter (name, phone number, email), and emergency contacts (name, phone number, email)
2.2 Cat Information
We collect the following information about your cat(s):
- Basic Information: Cat name, biography, gender, images, date of birth/age, breed, and weight
- Health Information: Neutering status, microchip status, medication details (type, name, dosage, frequency), vaccination status and due dates, and any disability information
- Documents: Certificates and other documents you choose to upload to your cat's Pawtfolio, such as vaccination certificates, pedigree papers, or insurance documents
- Symptom Information: Any information provided through the Symptom Checker, including answers to questionnaires and uploaded images/videos related to your cat's health concerns
2.3 Purchase Information
If you take out a subscription or make a one-time lifetime purchase, we collect your purchase history and entitlement status so that we can provide you with the features you have paid for. All payments are processed by Google Play or the Apple App Store; we never see or store your card details or other payment credentials. Purchases and entitlements are managed on our behalf by RevenueCat. We keep a record in our own database of whether your subscription or purchase is active, which plan it is and when it renews or ends, so that the App can give you the right access, on whatever basis you have it.
2.4 Information Collected Automatically
When you use our App, we may automatically collect:
- Device Information: Type of mobile device, operating system version, unique device identifiers
- Log Information: Error reports, activity logs, and performance data
- Crash and Diagnostics Data: We use Sentry to find and fix technical problems. When something goes wrong, Sentry receives a report that includes your account identifier (user ID), the type of device and operating system you use, and the screens you had open, so that we can trace the problem. It does not receive your name, email address or IP address. On Android, if nobody is signed in, the report carries a random identifier for the installation instead. A small sample of sessions also sends performance timings. We do not use any analytics service to track how you use the App. Crash and diagnostics data is processed under our legitimate interest in keeping the App working, and is kept for 30 days.
- Map Requests: When you view maps in the Your Area section, your device requests map tiles from OpenStreetMap. As with any web request, this involves your device's IP address being visible to the tile server. We do not send any account or profile information with these requests.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Providing and Improving Our Services
- To create and manage your account
- To personalise your experience in the App, particularly in the Pawtfolio section
- To provide relevant research articles and videos in the Library section
- To generate tailored information in the Symptom Checker
- To display local cat-related businesses in the Your Area section
- To send notifications and reminders based on your preferences
- To improve and develop our App and services
3.2 Research and Analysis
- To build a comprehensive picture of cat demographics in the UK (using anonymised data)
- To identify health trends through anonymised Symptom Checker usage
- To support feline welfare through data-driven research
- To identify patterns across breeds, ages, and health conditions
- To source and analyse peer-reviewed research papers for the Library section
3.3 Sharing Your Symptom Reports
You can choose to share a symptom report by email, for example with your veterinary practice or to keep for your own records. Sharing is always started by you from within the App. When you share a report, the App prepares a PDF and opens your own email app with it attached, so you choose the recipient and send it yourself. We do not send it for you and we do not keep a copy of that email. It can include:
- Your cat's profile information
- Your responses to the Symptom Checker questionnaire
- The symptom report prepared by the My Feline research team
We do not share your symptom reports with anyone unless you ask us to.
3.4 Third-Party Research
We may provide third parties with:
- Anonymised datasets
- Trends analysis
- Qualitative and quantitative insights
All shared research data is anonymised and not associated with personal identifiers.
3.5 Research Participation
The Research section is still in development. You can already tell us that you would like to hear about paid research opportunities, and we store that preference on your account. When studies begin:
- We will use your profile data to match you with relevant studies
- We will notify you of paid research opportunities
- You will have the option to participate or decline any study
- Payments for participation will be managed between My Feline and you
3.6 Symptom Checker Processing
When you submit a Symptom Checker questionnaire, a member of the My Feline research team reviews it and prepares your symptom report. To help with that, we use Claude, an AI assistant made by Anthropic. What we share with Anthropic is your cat's details (name, breed, age, sex, weight, microchip status, medications and any conditions), your answers to the questionnaire including anything you wrote in your own words, and any earlier Symptom Checker reports for the same cat. We do not share your name, email address, postcode or contact details, and we do not share photos or videos unless a team member chooses to include one to answer a specific question. Anthropic does not use this information to train its models. The report is always written and checked by a member of the My Feline team before it reaches you.
Symptom reports are informational only and do not constitute a diagnosis or veterinary advice. The final decision about your cat's care always remains with you and your veterinarian.
3.7 Marketing Communications
We send every member service messages about the App: new features, release notes, security notices and notices about your account. These are part of running the service and you cannot opt out of them while you have an account.
As a member, we may also email you about My Feline and related features. You can opt out of these at any time using the unsubscribe link in any such email, or by switching off Emails about My Feline in the App's notification settings. Opting out will not affect service messages.
Our newsletter is separate from your membership. You sign up for it on the my-feline.com website, not in the App, and confirm by email before you receive anything. Every newsletter email has an unsubscribe link, and using it stops the newsletter at once. How the newsletter handles your data is described in the website privacy policy at my-feline.com/privacy.
3.8 Push Notifications
Push notifications require your explicit permission through your device's operating system. We use Firebase Cloud Messaging, a Google service, to deliver push notifications to your device. You can manage notification preferences at any time in the app's Settings or through your device settings. We use notifications to send vaccination reminders, medication alerts, and updates about new Library content based on your preferences.
4. Legal Basis for Processing
Under UK data protection laws, we process your personal information on the following legal bases:
- Contractual Necessity: Processing is necessary to provide the services you have requested
- Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services, maintaining app stability through error monitoring, and conducting research (where these interests are not overridden by your data protection rights)
- Consent: We process certain data based on your specific consent, such as research participation or marketing communications
- Legal Obligation: Processing is necessary to comply with our legal obligations
5. Data Retention
We keep your personal information for as long as you have an account, and then only as described here.
If you delete your account, your personal information is deleted straight away: your profile, your contact details, your cats' profiles, photos, documents, notes and the full text of your Symptom Checker questionnaires and reports. At the same moment, we copy certain facts about your cats into a separate research dataset: breed, date of birth, sex, neutering and microchip status, weight, vaccination status, conditions and medications from our catalogues, the dates and outcomes of symptom checks and check-ins, and the tap-only answers to questionnaires such as how symptoms have progressed. That dataset holds no names, no contact details, no free text, no photos and nothing that links back to you or your cats; records are joined only by a random key created at the moment of deletion. We keep it indefinitely for feline health research. A nightly check confirms that nothing from a deleted account remains, and we treat 30 days as the outer limit for any part of a deletion to complete.
Where a subscription or lifetime purchase is still active when you delete your account, your account identifier stays with our purchase processor, RevenueCat, until it lapses, so that the purchase can still be honoured.
If you do not use the App for 24 months, we close your account and delete your personal information in the same way. Any sign-in, or any active subscription or purchase, keeps your account open. Before closing it we email you 30 days and 7 days ahead, and once more on the day.
Sign-in records. Our sign-in provider keeps a log of sign-ins and sign-outs for security. Entries for your account are removed within a day of your account being deleted or closed. Session records (which include your device type and IP address) are removed when you sign out.
Beta testers. If you take part in our beta programme, your email address is on a list that gives you tester access. It is removed when your account is deleted or closed.
Newsletter. If you were on our newsletter when you deleted your account, we keep a scrambled (hashed) version of your email address so that we never send to it again, and our email provider MailerLite keeps the address on its own suppression list for the same reason.
Backups. Encrypted backups of our database are kept for 30 days (daily) and 365 days (weekly), after which they are deleted. Backups are used only to restore the service and are never used to bring back deleted accounts.
Crash and diagnostics data is kept for 30 days. Transactional emails we send you are kept by our email provider for 30 days. Symptom report working files are kept for 24 months, identified by submission number only. Purchase records may be kept longer where accounting or tax law requires it. We may keep anonymised, aggregated data indefinitely.
6. Data Sharing and Disclosure
We may share your information in the following circumstances:
6.1 With Your Consent
We share information with veterinary practices and other recipients when you ask us to, for example when you share a symptom report by email from within the App.
6.2 Service Providers
We share information with third-party service providers who perform services on our behalf. These providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. Our service providers are:
- Supabase (database, file storage, sign-in and background jobs) - UK (AWS eu-west-2, London)
- Katapult Object Storage (encrypted backups) - UK (London)
- RevenueCat (subscription and purchase management) - USA
- Anthropic (Claude, the AI assistant used by our research team to prepare symptom reports) - USA
- Sentry (crash and performance reporting) - EU
- Firebase Cloud Messaging, a Google service (push notification delivery) - USA
- OpenStreetMap (map tiles for the Your Area section; your device's IP address is visible to the tile server) - operated by the OpenStreetMap Foundation, UK, with servers in several countries
- Bunny.net (video delivery for Library content) - EU
- Resend (transactional email: sign-up confirmation codes, password reset codes, account notices, feedback you send us and newsletter confirmation) - USA
- MailerLite (the newsletter, where you have subscribed; keeps unsubscribed addresses on a suppression list) - EU
- Proton Drive (secure storage of our research team's symptom report working files) - Switzerland
Each provider handles personal information under contractual terms that limit how it may be used.
6.3 International Data Transfers
Your primary data (account information, cat profiles, documents, and health records) is stored in the United Kingdom via our database provider Supabase, which uses AWS servers in London (eu-west-2).
Some of our service providers (RevenueCat, Anthropic, Firebase and Resend) are based in the United States, and Proton is based in Switzerland, which the UK Government recognises as providing adequate protection. For transfers to the United States we rely on the UK-US Data Bridge where the provider is certified, or on UK-approved standard contractual clauses. You can verify provider certifications at dataprivacyframework.gov.
6.4 Legal Requirements
We may disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to:
- Comply with a legal obligation
- Protect and defend our rights or property
- Prevent or investigate possible wrongdoing
- Protect the personal safety of users of the App or the public
- Protect against legal liability
6.5 Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our App of any change in ownership or uses of your personal information.
7. Your Rights
Under UK data protection laws, you have certain rights regarding your personal information:
- Right to Access: You can request a copy of the personal information we hold about you.
- Right to Rectification: You can ask us to correct inaccurate data or complete incomplete data.
- Right to Erasure: You can ask us to delete your personal information in certain circumstances.
- Right to Restrict Processing: You can ask us to restrict the processing of your personal information in certain circumstances.
- Right to Data Portability: You can request the transfer of your personal information to you or to a third party in a structured, commonly used, machine-readable format.
- Right to Object: You can object to our processing of your personal information based on legitimate interests or for direct marketing.
- Rights Related to Automated Decision Making: Symptom reports are always reviewed by a member of the My Feline research team before they are shared with you; we do not make decisions about you based solely on automated processing. If you have any concerns about how a report was prepared, you can contact us and we will look into it.
7.1 Withdrawing Consent
Where we process your data based on consent, you can withdraw that consent at any time. Withdrawing consent is as easy as giving it: you can adjust your preferences in the app's Settings menu, click the unsubscribe link in any marketing email, or contact us at support@my-feline.com. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us using the details provided in the "Contact Information" section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information.
8. Data Security
We have implemented appropriate technical and organisational measures to protect the personal information we collect and store. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
8.1 Data Breach Notification
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users without undue delay and in any event within 72 hours of becoming aware of the breach, where feasible. We will also notify the Information Commissioner's Office as required by UK data protection law.
9. Account Deletion
You can delete your account at any time in the App: open Settings and tap Delete my account. If you cannot get past the subscription screen, the same button is there. You will see what is deleted and what is kept, then confirm. You can also email us at support@my-feline.com from the email address on your account, or follow the steps at my-feline.com/account-deletion.
Deletion happens straight away. Section 5 explains exactly what is deleted and the small set of anonymised cat health facts we keep for research.
Deleting your account does not cancel a subscription. If you have one, cancel it in your Apple App Store or Google Play settings first, or it will keep renewing. Lifetime purchases are one-time payments with nothing to cancel, but deleting your account ends your access to what you bought.
10. Children's Privacy
Our App is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our files.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For material changes that affect your privacy rights, we will notify you through in-app notification and/or email and may require you to acknowledge the changes before continuing to use the App. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
My Feline (Kuba & Leia Limited)
45 Station Road
Henley on Thames
Oxfordshire, RG9 1AT
United Kingdom
Email: support@my-feline.com
Data Protection Officer: James Cudd
DPO Email: meow@kubaandleia.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. You can contact the ICO at ico.org.uk or by phone on 0303 123 1113.